SEO is a process of optimizing your website to get more organic reach and top ranks in front of people when they make a search on search engines like Google or Bing.
When you ask any question to Google. What determines the answer? .So here SEO plays an important role and makes yourself more visible in related google searches which will help you to grow more efficiently and organically.
Every search engine has an algorithm which ranks content on top of their search results accordingly because search engines try to provide search result more and more accurately. SEO is that process in which we tailor your information, content, and page according to search engine guidelines which make it easier for search engines to figure out and rank properly your website.
You can’t force Google to show your webpage on top. If you’re more relevant google rank you high by their own guidelines and algorithms. SEO is Google’s way to determine which websites need to rank high for every query or search entered into its program. Google acquires every piece of information available on the internet and indexes it in their database accordingly like blog posts, web pages, images, or videos everything available on the internet. And gets indexed into google’s database via programmed robots and crawlers which search engines use to get into your website.
In simple words. Google sends their robots and crawlers in every single webpage available on the internet and indexes them into their own database accordingly and shows whenever any person makes any search google just retrieve the most relevant files and show in front of the person as a search result. And basically, there are two types of SEO that most people do. On-page SEO. And Off-page SEO.
On-page and off-page SEO
On-page SEO is the art of Optimizing your website to make it more convenient and easy for search engines to know it, engage with it, and rank it. Google mostly looks for quality page content with good structure and making it easy for the user to seek out what they’re trying to find. Each page on the internet should use clean code, markup, and proper tags which helps search engines to understand what’s on the page Dead links and missing tags can negatively affect your website’s rank.
Off-page SEO refers to online activities we do outside of our website to get more traffic and attention. Like creating backlinks, social media alignments, social shares, and online reviews. This approach helps visitors to make feel comfortable about your website is trustworthy and active which helps in sending positive signals to Google that this website deserves to rank well.
What is SEO in business?
Many people still consider SEO is quite a waste of time thing, but those who work properly on SEO into their online marketing strategy, get many benefits of SEO for their business-like increase in traffic and conversions, visibility, credibility, brand awareness, and a better understanding of customer behavior.
Getting More Traffic is one of the primary advantages of SEO for a business because traffic delivers leads, your potential customers. and you will get traffic for most of the people who are interested in your service and product which you simply offer. And For example, if your page is optimized for “IT Services” keywords, then the user will find you easily if they are looking for “IT Services”.
And the great thing about well-done SEO is – your business gets quality leads, these people are likely to convert more easily because they are the people who are checking out an offer and services like yours, they have already got a requirement in products or services almost like yours. So if you’ll make your offer more interesting than your typical competitor… you get the client easily and organically.
70-80% of search engines program are only specialized in organic search results. In fact, According New Media Campaigns 2018 provided a marketing statistics report which shows organic Searches are around 5.66 times better than paid search ads. Ranking higher in organic search results establishes your brand credibility within the eyes of your potential customers, it signals them that you are much better in your industry.
Can we learn and do it by ourselves?
SEO is not a fast fix. It takes a lot of strategies, planning, and time to make it right and work. If you are trying to do SEO by yourself then you would like to start out with the basics. Here are six fundamental factors which are required for any successful SEO strategy:
Any great strategy begins with research, and the same applies in SEO. Before you start doing SEO yourself, you would like to research your industry trends, competitors and their marketing strategies, and keywords
Keyword research plays an important role in your Strategy. You need to analyze and, record the search terms people use when they’re trying to find something specific online. Ultimately, these terms help you to decide what to add to your content. There are a variety of free keyword research tools online but they have their limits. they will not provide you equivalent results as premium versions (like Moz or SEMRush)
Also, known as on-page SEO, In this step you need to fix or optimize your website’s content, pages, and structure search engine friendly by simply following their guidelines. like in common we should need to take care of headings, title tags, meta descriptions, page loading time, and site content. Your website content is not just a copy of each page of your site. You should also need to optimize your blog content regularly. (For many website owners, this is often one of the hardest steps to stay up with their own!) some on-page SEO best practices.
Important on-page requirements
- Optimize Titles
The title is the hyperlinked text of your page which shows up in search results. Titles are very important for SEO ranking because they’re the primary thing users check out when they go through scanning of a results page and make decisions on which results to click. To spice up your website SEO every page of your website needs a title.
- Optimize Meta Descriptions
The meta description or SEO description of an internet page is the little blurb that appears below the title in search results. Meta descriptions give users a snapshot of what your page is about. Helping them to quickly decide whether your page contains the knowledge they’re looking for or not.
- Optimize Images with Alt Text
Adding supporting images to your website pages enhances the user experience of that page and earns more favor within the eyes of Google. However. Google can’t see images. It needs a text so an alternative to that image to be ready to detect it and understand what it represents (hence the term “alt text” or “alt tag” ).To improve your website SEO via images, confirm you tag
every image you upload to your website with an alt tag or alt text. In This way, Google can read the image, gather further evidence of your page’s relevancy, and also index the image for image-only searches. even as with title tags and meta descriptions, the alt text should contain keywords relevant to the page that users are typing into search boxes.
- pack up Your URLs
URLs are the addresses of every page on your website. URLs appear underneath the title in search results. so it’s important to make sure they’re clean and appear secure to the viewer.
For example. A cluttered URL with numbers and letters, like mrshaivik.com/34948_39879_jef890 is: confusing, unclear, untrustworthy. but if you see https://mrshaivik.com/category/blogs/ Url of our blogs looks properly organized in this way you can generate a good trust score in front of google.
- Include Keywords in Your URLs
Be sure to also include the keywords you’re targeting within the URLs of your pages. This provides more evidence to Google regarding the content and relevancy of every page. additionally. When linking to other pages via anchor text, match the anchor text to the URL the maximum amount possible. This helps users navigate your site with more confidence and ease. And promotes trustworthiness, coherency, and consistency. All of which work to enhance your SEO and Google ranking.
Off-site SEO is anything we do outside of our website to brings users and visitors to our website and signifies its relevance to look engines. Think sometimes we land on some different website from another website because you clicked some link thereon site and that took you to a completely different site. That outgoing link is what’s referred to as a “backlink” for the new
site you’re directed to. And we cannot have off-site optimization without backlinks.
Now, let’s talk about those big questions. Can I do SEO myself? If you can handle all of these fundamental factors we just talked about and if you are also able to perform all regular updates to your content and your SEO strategy. Then yes! you can do SEO on your own.
What are the best SEO tools?
- Google Keyword Planner
The Google Keyword Planner is one of the major parts of the Google Adwords advertising platform. It allows users to research and analyze the lists of keywords with their search volumes.
It’s is a web SEO tool that is designed for taking a glance at various positions in searches because the ranking of the keywords and other related keywords may generate more traffic.
GrowthBar is a simple chrome extension that provides you instant access to critical SEO data points about any website and unlocks the expansion channels and keywords that are working for them.
This tool allows you to explore best-performing keywords, keyword ranking difficulty score, domain authority, backlink data, page word count, Facebook ads, and many more insights.
- Screaming Frog
The Screaming Frog “crawls” through your whole website and creates an inventory of all of your internal pages. It keeps track of the crawl level, internal and outbound links per-page, keyword elements like title and outline. And therefore their lengths and the HTTP status codes. The remake may be a delight to use and comes with some power-packed features.
One of my favorites, DeepCrawl will crawl any website to the deepest level and supply accurate information on a few sorts of topics. They categorize the knowledge by indexation, content validation universal, and site explorer. It’s a fantastic tool to assist track all the technical issues which may be preventing the website from doing better within the SERPs (Search Engine Result Pages).
Woorank is designed to permit website publishers and marketers to evaluate the SEO-friendliness and other aspects of their websites, freed from charge. It evaluates websites supported by 50 criteria in an automatic fashion and provides helpful SEO and other tips. like Backlink Monitoring And Analysis.
It is a link research tool employed by digital marketers around the world. A well-known toolset for backlinks and SEO analysis, Ahrefs currently stands out from the herd of other similar services by the most important base of live links, huge index, and therefore the best speed of index updates.
- Open Site Explorer
Developed by Moz.com. Open Site Explorer is an optimization tool that may even be called an inquiry engine for links. It helps one to trace the links resulting in their website. It shows stats like overall link counts and a count of domains that link to a URL, alongside anchor text distribution and more.
Claimed to be The planet’s largest Link Index database. Majestic’s Backlink Checker tools are recognized as World Class, supported the planet’s most comprehensive back-link data crawled from everywhere in the world.
- Link Research Tools
Kind of a swiss knife, Link Research Tools is one among the simplest internet marketing tools that give unique features sort of a full aggregation of 24 sources, re-crawling, and validation of all links.
Improve your rankings and uncover the simplest link opportunities with the Link Prospector. Discover 1000s of link building & outreach prospects in a minute with the assistance of Whitespark link prospector and citation tools.
- Google Search Console
In GSC, you’ll attend Search Traffic > Search Queries which shows keyword queries bringing users to your site. Also because of the number of impressions, clicks, and CTR you’re getting for every keyword. You’ll even see your average position for keywords.
- Advanced Web Ranking
Advanced Web Ranking is an SEO software suite that focuses on tracking, managing. And reporting websites on search engines.
- Authority Labs
It’s a premium keyword tracking tool. Its basic features are the ability to tracks Google, Bing, and Yahoo SERPs. Views estimated search volume for your tracked keywords, views daily ranking charts for a specific keyword.
How long does it take to show results?
Regardless of the strategy, you select, you have to wait for a while after implementing it to get some results. But still how long you have to expect to wait? and the answer is SEO generally takes 4 to 6 months to start out seeing results. And this varies from time to time by a variety of factors. Including your site’s age, your site’s past history with Google. And whether your site has received any Google penalties or not.
How much is SEO cost per month?
When anyone asks the question “how much Search engine optimization costs”. The most common answer you would like to listen to is “it depends”. We know it’s a frustrating response. but the reality is. SEO prices vary from time to time, depending upon a variety of things. The reality is there are too many choices Too many pricing models. Too many agencies. And too many price points.
In fact, according to research done by folks at Moz.com. You’ll find SEO packages from $25 an hour to more than $20,000 per month.
What is black hat SEO?
Remember those old Western films where the hero uses to wear a crisp white hat and takes down the person wearing the black hat. Well, almost like that, black hat SEO tactics are the “bad guys” of the SEO world. They’re employed by websites trying to extend their ranking in many ways. In which they violate the guidelines of search engines like Google.
Instead of supplying users with actual and useful content. Black hat SEO tries to fool search engines to get higher rankings in their SERPs. These methods don’t provide anything truly useful to website visitors, and they can create an unpleasant user experience, and can also hurt your website in the very short term.
If you are thinking that what if the search engine will not get to know that I am using a black hat SEO then it won’t get me in trouble. right? Wrong. Because if you’re utilizing black hat methods. It’s only a matter of your time before you will get caught by the program and punished. Websites that are found to possess violated search engine guidelines then their rankings suffer. And that’s not good.
Black Hat vs White Hat SEO: What’s the Difference?
The biggest differences between these two approaches are that white hat SEO follows Google’s guidelines and improves user experience. While black hat SEO violates those guidelines. and typically it is a complete disregard for genuine users.
Why Black Hat SEO is so attractive?
Just like the handsome, smooth talkin’ villain in the Western movies. Black hat SEO looks attractive. Because It can increase your website’s traffic and rank in very little time in comparison to the time and energy required for white hat methods. The results are amazing. White hat SEO doesn’t show results overnight. You can’t expect your few keyword-optimized articles and blogs to get at the highest of Google’s SERPs quickly.
It is like going to the gym for one hour and expecting rock-hard abs in the next morning. White hat SEO takes time and dedication. In fact, it typically takes anywhere from 4 to 6 months to start out seeing any results. The risks of using black hat or grey hat tactics that plan to manipulate Google’s algorithm. Have two possible consequences. Your site might be demoted in rankings thanks to an algorithm update and get manually penalized by Google.