Effective video marketing is all about conversions. The video has to play a role in getting the viewer to whip out their credit card and buy something or click on an ad that pays you or enter their email address or zip code into a form.
Video has always been around. In fact, it has a marketing potential always been apparent to a lot of online marketing professionals. You only need to go back to the days of Real Player to understand the hype surrounding video marketing even back then.
The truth is video marketing’s promise has always been well known, but what makes today so different is the fact that we now have the technology to deliver on these promises. People have always been talking about how awesome video marketing could be, but it was all just theory. It was all just speculation, opinion, and the facts were not there. The technology was just simply lacking.
Thanks to four major changes, video marketing has become the killer app. It’s always been the once and future king of marketing, but now it is probably wearing its crown thanks to the rise of high-speed yet cheap
wireless data transmission. You can actually watch videos on your mobile phone without having to spend an eternity waiting for the video to download completely.
Here is what you’ll learn in this guide:
- Videos Marketing – An Overview
- How to do Marketing with videos Effectively
- Video Marketing Essentials
- Different Types of Videos Marketing
- Personality-Focused Videos
- Marketing Videos on Social Media